Planning Application

What this application is

Advertisement consent is limited by law to two considerations: public safety (mainly highway) and amenity. Objections that reference distraction to drivers or visual impact on the character of the street tend to carry more weight than objections about content.

Advertisement consent is needed for most illuminated signs, larger fascia signs and advertisements on shopfronts, hoardings and buildings. The council can only consider two things: public safety (mainly highways) and amenity.

The applicant's own description is: Display of 1 no. externally illuminated box fascia signs, display of 1 no. non-illuminated panel sign, 1 no. illuminated projecting sign, 2 no. non-illuminated pole mounted signs and 1 no. illuminated totem sign. The application was received by Redditch Borough Council on 21 August 2025 and is currently marked pending consideration on the council register — see what that status means.

If you want to respond

Comments that reference distraction to drivers, light spill into homes, or the visual impact on a conservation area or listed building are the most relevant.

Read the full guide on this application type →